Allocation Strategy Ltd. ("we," "us," or "our") is committed to protecting and respecting your privacy. This Privacy Policy informs you of our policies regarding the collection, use, and disclosure of personal data when you subscribe to receive updates or use our services, as well as your rights and the choices you have associated with that data.

We use your data to provide and improve our services. By subscribing or using our services, you agree to the collection and use of information in accordance with this policy.

Definitions

Service – Service refers to the website and services provided by Allocation Strategy Ltd. through https://allocation-strategy.com (or any other subdomains or platforms we may offer in the future).

Personal Data – Personal data refers to information about a living individual who can be identified from that information (either alone or in combination with other information in our possession or likely to come into our possession).

Usage Data – Usage Data is data collected automatically, generated by the use of our services or from the service infrastructure itself (e.g., the duration of a page visit). Cookies – Cookies are small files stored on your device (computer or mobile device) that hold data about your browsing activity.

Data Controller – Data Controller refers to the natural or legal person who determines the purposes for which and the manner in which personal information is processed. For the purpose of this Privacy Policy, Allocation Strategy Ltd. is the Data Controller of your Personal Data.

Data Processors (or Service Providers) – Data Processor refers to any natural or legal person who processes data on behalf of the Data Controller. We may use the services of various Service Providers to process your data more effectively.

Data Subject (or User) – Data Subject refers to any living individual using our service who is the subject of personal data.

Information Collection and Use

We collect several different types of information for various purposes to provide and improve our services.

Types of Data Collected

Personal Data

While using our services, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you (“Personal Data”). Personally identifiable information may include, but is not limited to:

• Email address
• First name and last name
• Company name
• Phone number

We may use your Personal Data to contact you with newsletters, marketing or promotional materials, and other information that may be of interest to you. You may opt-out of receiving any or all of these communications by following the unsubscribe link or instructions provided in any email we send.

Usage Data

We may also collect information on how our services are accessed and used ("Usage Data"). This Usage Data may include details such as your computer's Internet Protocol (IP) address, browser type, browser version, the pages you visit on our site, the time and date of your visit, time spent on those pages, unique device identifiers, and other diagnostic data.

Tracking & Cookies Data

We use cookies and similar tracking technologies to monitor activity on our service and store certain information. You can instruct your browser to refuse all cookies or indicate when a cookie is being sent. However, if you do not accept cookies, some portions of our services may not function properly.

Examples of Cookies we use:

Session Cookies - We use Session Cookies to operate our service.

Preference Cookies - We use Preference Cookies to remember your preferences and various settings.

Security Cookies - We use Security Cookies for security purposes.

Use of Data

Allocation Strategy Ltd. uses the collected data for various purposes:

• To provide and maintain our services
• To notify you about changes to our services
• To allow you to participate in interactive features of our services when you choose to do so
• To provide customer support
• To gather analysis or valuable information so we can improve our services
• To monitor the usage of our services
• To detect, prevent, and address technical issues
• To provide you with news, special offers, and information about other services we offer that are similar to those you have already subscribed to unless you opt-out of such communications.

Legal Basis for Processing Personal Data under GDPR

If you are from the European Economic Area (EEA), Allocation Strategy Ltd.'s legal basis for collecting and using personal information described in this Privacy Policy depends on the Personal Data we collect and the specific context in which we collect it. We may process your Personal Data because:

• We need to perform a contract with you
• You have given us permission to do so
• The processing is in our legitimate interests, and it is not overridden by your rights
• To comply with the law.

Retention of Data

Allocation Strategy Ltd. will retain your Personal Data only for as long as necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to comply with legal obligations, resolve disputes, and enforce our agreements.

We will also retain Usage Data for internal analysis purposes. Usage Data is typically retained for a shorter period unless it is used to strengthen security, improve service functionality, or if we are legally obligated to retain it longer.

Transfer of Data

Your information, including Personal Data, may be transferred to and maintained on computers located outside your state, province, or country where data protection laws may differ from those in your jurisdiction. By submitting your information, you consent to this transfer.

Allocation Strategy Ltd. will ensure that your data is treated securely and in accordance with this Privacy Policy.

Disclosure of Data

Allocation Strategy Ltd. may disclose your Personal Data in the good faith belief that such action is necessary to:

• Comply with a legal obligation
• Protect and defend the rights or property of Allocation Strategy Ltd.
• Prevent or investigate wrongdoing related to our service
• Protect the personal safety of service users or the public
• Protect against legal liability.

Security of Data

We take the security of your data seriously, but please note that no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

Your Data Protection Rights under GDPR

If you are a resident of the EEA, you have certain data protection rights, including the right to:

• Access, update, or delete the information we have on you
• Correct any inaccurate information
• Object to or restrict the processing of your Personal Data
• Request data portability
• Withdraw consent at any time
• You also have the right to lodge a complaint with a Data Protection Authority.

Service Providers

We may employ third-party companies to facilitate our services, provide services on our behalf, or assist in analyzing how our services are used. These third parties will only have access to your data to perform tasks on our behalf and are obligated not to disclose or use it for any other purpose.

Links to Other Sites

Our service may contain links to third-party sites that are not operated by us. We advise you to review the privacy policy of any site you visit. We are not responsible for the content or practices of any third-party sites.

Children’s Privacy

Our service is not intended for individuals under 18 years of age. We do not knowingly collect personal data from anyone under 18. If we become aware that we have collected data from a minor, we will take steps to remove that information.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of changes by posting the updated Privacy Policy on this page. You are encouraged to review this Privacy Policy periodically for any changes.

Contact Us

If you have any questions about this Privacy Policy, please contact us at:

Email: info@allocation-strategy.com

Registered Address: Allocation Strategy Ltd., 30 Welbeck Street, London, W1G 8ER

Company Number: 15921843